SIIMA to be held in Dubai on August 6th& 7th SIIMA announces its grand line-up of 20 big names from the South Film Industry performing at SIIMA 2015, Dubai

South India’s most popular awards – Micromax SIIMA is back with its 4^th edition to be held at Dubai World Trade Centre on August 6^th& 7^th, 2015. The awards ceremony is the highest viewed Film Awards in South India, which enjoys over 50% television reach across the South. The winners are chosen by popular vote and being one of the most favourite South Film Awards, Micromax SIIMA 2015 powered by Askme has polled in more than 3 million votes till now from across the globe.

Year after year SIIMA has seen one of the largest gathering in the history of South Indian Cinema. Micromax SIIMA 2015 powered by Askme would witness 20 big names from across the four South film industries coming together for the first time ever to perform at SIIMA Dubai. The grand line-up has some big names like Shruti Haasan, Taapsee, Amala Paul, Rana Daggubati, Shriya Saran, Reema Kallingal, Devi Sri Prasad, Pooja Hegde, Usha Uthup, Pranitha, Amyra Dastur, Keerthi Suresh, Nikki Galrani, Adah Sharma, Kriti Kharbanda, Sharmila Mandre, Vinit Srinivasan, Shradha Das, Mirchi Siva and many more. Sun TV is the official broadcast partner for SIIMA which will air the event across its regional channels to its large audiences.

After the successful partnership last year, the leading consumer electronics company - Micromax returns as the title sponsor for SIIMA this year as well. Commenting about the association, Mr Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “Micromax has been a pioneer and an innovator in its industry and feels deep kinship with platforms and industries that embody the same values. The South Indian film industry and its artistes epitomize the cutting edge of cinematic and performing art. Micromax is delighted to extend its partnership with SIIMA that recognizes and celebrates the very best of South Indian cinema.”

With a diverse directory of information, Askmeis a one stop destination with answers on anything and everything. SIIMA 2015 for the 2^nd year is powered by Askme and speaking about the association Manav Sethi, Group CMO, Askme said, “We are delighted to partner once again with SIIMA as the awards celebrate the South Indian Cinema on a global platform.  Askme shares a common passion for visual entertainment and we are excited about the new opportunities that we can now explore by engaging with more cinema fans than ever before. We have received the support of entire South of India as a leading player in integrated online platform.”

At the press conference to announce the performers at Micromax SIIMA 2015 powered by Askme, the South film industry was well represented by South film stalwarts likeAmala Paul, Taapsee, Silambarasan, Anirudh, Rana Daggubati, Mr Shubhajit Sen, Chief Marketing Officer, Micromax Informatics andSIIMA chairperson Brinda Prasad.

Quoting further on Micromax SIIMA Tapsee stated, “Representing the oneness among the stars from the South film industry, SIIMA has always got together the best of South cinema onto a global platform. This year I am excited as I associate with the biggest south film awards and perform at the grand stage of SIIMA Dubai”

A true representation of South Film Industry, Amala Paul quoted “SIIMA has grown leaps and bounds at delivering an excellent show that is highly anticipated by its fans every year and I am elated to be performing for SIIMA this year”

A destination brimming of history, culture and development, Dubai has been a welcoming city to Micromax SIIMA, with majority Indian population who revel in the journey of cinema celebrations that the award ceremony offers to its audiences.

With the stage and red carpet all set for the star studded night, Brinda Prasad, Chairperson of SIIMA stated “It’s gratifying to see the support the four film industries have given to SIIMA which has only helped us in getting Bigger and Better year after year. We are now all geared up for the 2 day extravaganza in Dubai which will witness 20 big names from South Cinema performing only at SIIMA“

Setting new heights, Micromax SIIMA powered by Askme is now all geared up for its 4^th edition of Entertainment chapter with two days of unlimited Dance, Drama, Celebration and Laughter riots coming the Dubai way.

About Micromax:

Micromax Informatics Limited is one of the leading consumer electronics company in India and the 10th largest mobile phone player in the world (Counterpoint Research). Over the past 5 years, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax* is currently the largest mobile vendor in India with a market share of 16.6 percent in Q2 of 2014 (Counterpoint Research). The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad-core budget smart phone etc. The company has its operations across Russia and SAARC markets. Micromax* sells more than 3 million Mobility Devices every month, with a presence in more than 560 districts through 1, 30,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price.