Forevermark,
the diamond brand with a promise of beauty, rarity and responsible sourcing,
held a three day interactive conference from 21st July to 23rd July 2015 in the
majestic city of Hyderabad to celebrate the brand and share its vision &
growth strategy for the upcoming year. The theme for this year’s Forevermark
Forum was ‘Tomorrow At the Edge’. The eventwas a massive success and was
attended by over 100 Forevermark Jewellers, 14 Forevermark diamantaires,
manufacturers and several other leadingjewellers from across the country.
With
the aim to facilitate the stakeholders to place orders for the upcoming festive
and bridal season.The Forevermark Forum 2015was transformed into a
space for networking & nurturing strong relationships between partners
and Forevermark thusoffering all of its participants the perfect blend of
business and leisure.
The
sparkling event also saw stunning jewellery pieces crafted from the trends of
the year represented by ‘Intergalactic Future’, ‘Extravagant Reality’,
‘Mystique Nature’ and ‘Forgotten Stories’. The ‘Big Idea’ for the upcoming
year, the Eternal Collection, rinspired by the sparkle of the stars was
presented along with new expressions of previous ideas.
The
new marketing campaign woven around the historic slogan, ‘A Diamond is Forever’
was unveiled at the Forum. Targeted at the consumers seeking diamonds of half a
carat and larger. The campaign will debut with a new television commercial,
“Forevermark: A Diamond Is Forever” towards the end of this quarter. The
campaign will also include print and digital media.
Forevermark
also showcased the ‘New Age Viewer’, which wasdesigned to change the way
diamond jewellerywill be sold in the near future. The New
Age Viewer was created by the Forevermark Innovation Team to showcase the
beauty and inscription on the diamond.
As the leading diamond company, De Beers conducted the ‘Diamond
Acquisition Study’ (DAS) with the objective to explore
and understand the diamond buying behaviour of the new Indian consumer. Over
40,000 women across tier 1, 2 and 3 cities of India were interviewed and the
progressive findings of the study were shared at the forum.The research showed that amongst the elite, first
preference was given for diamonds over yellow gold jewellery. Although it is
believedthat purchase happens primarily for bridal jewellery, theDAS study
showed that there is no seasonality in buying diamonds and women wore diamonds as
an everyday style statement.
Mr .Stephen Lussier,
CEO Forevermark commented,
“India is an important market for us and we see tremendous potential here. It’s
a matter of pride for us at Forevermark to host the annual Forum for our valued
partners and engage with them for their continued support and contribution to
the success of the brand in India. The Forum serves as a perfect platform to exchange
ideas & knowledge on the diamond industry and establish strong
relationships with our partners& stakeholders to take the brand to the next
level.”
Excited
about the Forum, Mr. Sachin Jain,
President ForevermarkIndiacommented, “The world around us is changing at an
exhilarating speed and so are we. We are now present in over 170 doors. As we
grow our footprint in India, we at Forevermark are thrilled to conduct the
fourth annual Forevermark Forum. Our aim is to ensure that we offer an overall
perspective of the brand and the whole array of programs available to help
increase customer connect, buying experience and improve sell through as we
strongly believe that Forevermark is the future.”
Some
of the leading jewellers who attended the event from across India wereTBZ,
Joyalukkas, Orra, GRT, CKC, Malabar, M Notandas, Notan, AS Motiwala, Abaran,
Neelkanth, VBJ, Tanishq, Gitanjaliamongst others. Apart from this,
the forum also witnessed participation from key industry influencers,
retail chain owners, independent jewellers and opinion makers who were
interacting and sharing knowledge at the platform.
Amongst other highlights, the Design
Competition was held for Forevermark Manufacturers & Diamantaires that
witnessed some stunning designs and participation. The three day Forum
showcased interactive presentations on different aspects like Forevermark worldwide, Forevermark India,
Beyond 4C’s of Forevermark beauty, Marketing, Retail & product and
networking meetings. In continued tradition, ‘The Knowledge Series’
returned, to nurture ideas and perspectives outside that of regular business.
Present at the Forevermark Forum 2015 were two renowned individuals
who have changed the way business is done - Mr. Sanjay Reddy, Vice Chairman of GVK and Mr. Mahesh Murthy, Founder
of Pinstorm. These new age business entrepreneurs were chosen as speakers
who shared their thoughts and insights on being future-ready.
For further information about Forevermark please
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