TTF Season Starts With a Good Show

Tourism industry upbeat after the new thrust to the sector by the Government

The TTF (Travel & Tourism Fair) Season kicks off with Hyderabad (July 24, 25, 26) and Kolkata (July 31, August 1, 2).

“Keeping with the positive sentiments in the tourism industry, both the shows are expected to grow by over 20%, compared to last year,” said Sanjiv Agarwal, Chairman & CEO, Fairfest Media, the organiser of TTF.

The TTF network, celebrated pioneering 25 years of success last year.

Fairfest Media, organiser of the TTF & OTM shows have strengthened their unparalleled lead as India’s No. 1 travel trade show organiser, with about half the market share. It organises every year TTF branded shows in Hyderabad, Kolkata, Ahmedabad, Surat, Mumbai, Pune, Goa and Guwahati (July-November) followed by Chennai, Bengaluru and New Delhi (January-February), in addition to the grand finale OTM Mumbai in February.

This weekend, Hyderabad’s HITEX Exhibition Centre will be the host to TTF.

TTF Hyderabad 2015 is taking place at a strategic time when the newly born Telangana state has just completed its one year. In 2014, immediately after the formation, for the first time Telangana Tourism participated in TTF, first time also in any trade show. A beautiful pavilion with Telangana's maiden campaign ‘It’s all in it’ was set up which attracted a lot of attention from the travel trade as well as media.  This year Telangana Tourism, the Host State of TTF Hyderabad will showcase its top destinations and further developed tourism products in a bigger way.

With over 150 stalls from 8 countries and 18 Indian States & Union Territories, the 3-day travel trade show will bring together state tourism boards, national tourist offices, hoteliers, airlines, tour operators and travel agents, online travel companies, railways and cruise lines under one roof. Entry to the show is free and the visitors are also being offered complimentary souvenirs.

There are colourful displays of various places one can visit, with a hint of their various attractions. Attractive pavilions have been put up by Andhra Pradesh, Delhi, Goa, Gujarat, Himachal Pradesh, Madhya Pradesh, Punjab, Rajasthan and of course Telangana to cater to the local tourists. Sri Lanka Tourism is participating in a big way as the Partner Country. Thailand and Jordan are present as Feature Countries. TTF Hyderabad also has participation from Andaman & Nicobar Islands, Haryana, Jammu & Kashmir, Karnataka, Kerala, Maharashtra, Tamil Nadu, Uttar Pradesh and West Bengal. Among other countries UAE, Maldives, Germany and Malaysia are also represented.

India Tourism is also participating with a large pavilion in TTF Hyderabad as always.

Important exhibitors include MakeMytrip, Adlabs Imagica, Air Arabia, OYO Rooms, IRCTC, MakePlan, Lorient Travel and many more.

TTF is supported by Incredible India, OTOAI, ATOAI, ADTOI, IATO and IAAI. 

TTF’s organiser Fairfest is a member of PATA, TAAI, IEIA and IAEE.

Travel News Digest is the official trade publication of TTF.

To enhance and showcase their respective offerings, aside from attractive and elegant stalls, participating states and countries at TTF Hyderabad will present daily cultural events and marketing presentations to trade visitors and the media.

After Hyderabad, TTF will travel to Kolkata next weekend and then to West India starting from Ahmedabad in September.

Taking further the objective of developing and growing new markets, TTF Goa has been launched in October 2015, with strong support from the Host State, Goa. The venue will be the plush Dr Shyama Prasad Mukherjee Indoor Stadium inside the campus of Goa University, Talegaon.

Last year the TTF series saw the addition of Guwahati, the gateway to the tremendous potential of the exotic North Eastern region. TTF Goa has been added to the series this year.

The TTF series has important value additions like pre-registration for trade visitors, more travel trade engagements, focus on B2B, etc. The specially branded section, Outbound Village @ TTF, helps expand the outbound presence.

With consistent support from Ministry of Tourism, state tourism boards, national tourist offices and thousands of private exhibitors, TTF continues to be the undisputed leader in the tourism markets of India.